In a step towards true integration of social media and content management, Google has announced that it will be including content from its users on Google+ in their search results in an effort to compete with Facebook’s social ads. Although this means a more inclusive and diverse web content search for users, the other social media networks are not too happy – most notably Twitter. They believe these added results will bury search results from their own network.
“We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone,” says Twitter spokesperson Matt Graves. “We think that’s bad for people, publishers, news organizations and Twitter users.”
In July 2011, an agreement between Twitter and Google expired, leaving Google’s real-time search engine service in limbo. Now a similar agreement in the future seems to be far off. The problem is, without total integration, the cloud loses some of its sparkle.
The success of the web content management on the cloud depends on a multi-faceted integration of social media, cloud software and document management software. Without cooperation between Twitter, Facebook and Google, we are never going to get the comprehensive searches we all want.
As one blogger put it: “… the more content one can see, the better – and if I could see results from Twitter and Facebook in my social search results, that would give me even more information to work with. Time for the kids to stop the playground spats and figure out a way to make this happen…”
The downside to cooperation? There is none. How could there be in our global world? It’s not just a win-win; it’s a win-win-win-win for all three competitors and us users as well.