The past decade has been the undisputed generation of the mobile device. Research in Motion was a leader in the infant stages of smartphone technology when it released its first Blackberry with email capabilities in 2003. Since then, RIM has remained a leader in the mobile technology world, especially in the corporate world. In the past year, the company has taken a serious beating, with a 70 per cent slump in its stock. It dropped 19 per cent on June 29 after they posted a big quarterly loss and announced a delay in the launch of the BlackBerry 10 operating system. Needless to say, customers are running for the Silicon Valley hills occupied by iPhone and Android smartphones. Most analysts agree that the best route for the company to take is to sell off its assets, which could create disruptions in the BlackBerry service. Corporate companies who use BlackBerry heavily are now looking at contingency plans in the event that BlackBerry service gets disrupted.
“We are well on our way to having a dual environment, so if RIM did go out, we’d be ok,” says Robert Burkhart, director of new technology innovation at Nationwide Mutual Insurance. “If people are starting contingency plans now, they are behind the eight ball. They should have been looking at this all along.”
“RIM’s situation is dire, but even in a worst-case scenario, RIM’s servers aren’t likely to get turned off anytime soon,” says Avi Greengart, tech research director at Current Analysis. “Still, IT managers are looking more seriously at alternatives to BlackBerry. There’s a whole industry ready to provide security and management around Apple and Android.”
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