Data-driven technologies are dominating corporate IT because, as Canadian Communications Expert Marshall McCluhan says, “A point of view can be a dangerous luxury when substituted for insight and understanding.” We are better able to do business, make informed decisions, and reduce risk when we have access to more information. It is affecting every facet of business operations: marketing, sales, and customer relations departments are now entering into IT territory to ensure the company’s IT aligns perfectly with their goals.
Less time collecting, more time analyzing
In an interview with Data Informed, one executive says “There’s been an 80-20 rule that 80 percent of IT’s time is spent gathering data, and 20 percent analyzing it, but cloud services flip this on its head.” With the cloud, data can be updated and accessed in real-time, and can be easily imported and exported for easy analysis.
Better customer relationships
Flexible cloud data tools integrate seamlessly with third-party platforms, including payment systems and CRM tools. With unparalleled access to insights on their customers and performance of their sales departments, companies are better able to respond to evolving customer preferences. Not only does it help salespeople build better relationships with their customers, it is changing how their roles are defined: “cloud analytics provides a deeper understanding of a customer’s entire relationship with the company. In fact, companies are 136 percent more likely to use the cloud to reinvent customer relationships, according to a new IBM survey.”
Mobile apps are powering personal cloud data
The average smartphone user accesses several apps on a regular basis, and they are constantly feeding their personal data through these applications. Whether they realize it or not, they are establishing their personal data on the cloud. App developers are themselves hosting their products on the cloud, so both end-users and product owners depend on the cloud. Even while data security is still a concern for many users, that’s not stopping them for using the cloud to house their personal data.
WebPal’s Secure Data Management allows import, management and connectivity of business process data, giving you the ability to query and interact online from anywhere – even your smart phone! Import and export your data, and integrate with third-party platforms to bring the power of the cloud to all your important business processes.