Before the creation of smartphones and tablets, web designers and programmers were only required to create the same page on a desktop or laptop computer. Now more than ever, digital content is being viewed on multiple types of devices, and mobile technologies are are changing the way people use the web. In fact, mobile web browsing is so massive that eMarketer estimated that 73.4% of internet users in 2013 accessed the web from a mobile device and predicts this amount to rise to 79.1% this year. As a result, responsive web design is now a crucial approach when designing your website.
Responsive web design is the approach of designing and coding a website to ensure it can be reformatted to any device it is being viewed on. This means that when viewing a website from an iPhone, Android, wearable (Google Glass or smartwatch), or any size computer monitor, tablet or smart TV, all elements will adjust to the appropriate size and appropriate navigation settings (for example a cursor will convert to a touchscreen), ensuring an optimal and easy user experience. A poorly designed mobile website could be catastrophic for small-medium sized businesses who are looking to increase their online mobile traffic. In fact, ease of access is so important to users that a study done by Exact Target stated that 83% of mobile and tablet users said a seamless experience across all devices is important to them.
Rather than creating an entirely new mobile website, utilizing responsive design means you will only have to design and support one site. Responsive web design will not only provide consistency and familiarity to users, but it is also very cost-effective and efficient. Google prefers one site URL when using the search engine for traffic function, and you could be reprimanded if a separate mobile site is being used.
WebPal Cloud Server can make use of any existing responsive web design templates. Below is a list of all of the different media formats and sizes currently in use.
Mobile viewing is becoming the default way of viewing websites, and the number of devices is only going to increase. Responsive web design will ensure a smooth user experience over all devices, and ultimately lead to more web traffic, and a better web presence overall.
For more information on how we build responsive design sites contact us at firstname.lastname@example.org or 416-964-7333.