The WebPal Wire

Get our latest updates as we bring you new insight on how cloud computing is already changing in its infancy. Security, content and business process are just a few categories within of wide range of topics covered in our blog

Posts Tagged ‘apps’

Advertising on your mobile device


As the smartphone and tablet markets surge, advertisers are jumping at any opportunity to benefit. A recent study of advertising in the U.K. indicates that mobile advertising jumped by 157 per cent in 2011, which is likely “driven by the adoption of larger-screen smartphones, such as Apple’s iPhone, and the many apps offering services and games.”

Free apps contain a lot of advertising, which is how they are able to be downloaded by users for free. But you may be noticing that your battery gets drained quickly when you are using these games. Microsoft and Purdue representatives have discovered why this may be happening.

“… in one case, 75 per cent of an app’s energy consumption was spent on powering advertisements.”

The study, conducted by running apps over a 3G connection, revealed that “many apps leave connections open for up to 10 seconds after downloading information… In Angry Birds, that brief period – described by researcher as a ‘3G tail’ – accounted for over a quarter of the app’s total energy consumption.”

It’s obvious that mobile marketing is bound to create brand new revenue streams and better business processes, and WebPal understands this. It is fully mobile-accessible, and connects with many smartphone apps. Find out if WebPal connects with your favourite apps by clicking here.

Tablet and Apps key to mobility success


Tablet’s are all the rage these days, not only because they are fun and convenient, but it’s the best way to experience what the app industry has to offer. In a previous post, we had mentioned that BlackBerry’s lack of variety in their apps is what may be causing RIM to lose some of its smartphone market share, pointing out that WebPal doesn’t connect with as many BlackBerry apps as it does with the Android and iPhone apps.

Today, RIM released its BlackBerry PlayBook OS 2.0 software upgrade, and one of the main new features of the software is that it can run android apps. Other improvements include the ability to type onto the device using the keyboard of a BlackBerry smartphone; an improved calendar that expands and appears bolder as more events are added; and it pulls LinkedIn information for your contacts.

These new changes may give RIM the mobility edge it has been looking for, and may help with the desperately lagging sales of the current PlayBook. Unfortunately for RIM, the announcement of the iPad 3 is expected (or hoped for) in March, and RBC Capital Markets analyst Mike Abramsky believes this is just one obstacle for RIM to overcome.

“The PlayBook brand is significantly impaired,” Abramsky said. “RIM will have to do something in addition to PlayBook OS 2.0 to stir up consumer demand. Additionally, the iPad 3 is expected to be announced early March and may overshadow any positive news flow RIM gets.”



Mobility Matters


It seems as though software providers today won’t make it unless they increase their mobile offerings. The idea that the workplace is limited to the office is now an almost archaic notion, and now efficiency-based software providers are looking at how mobile their product is.

A poll conducted by SkyDox, says that 72 per cent of respondents who are currently using Enterprise Content Management (ECM) systems are considering deploying additional add-ons to extend the reach of their system. Furthermore, 77 per cent of companies would like their content to be available on mobile devices.

Eric Anderson, a partner at digital agency White Horse in Portland, Ore., has offered a few dos and don’ts when it comes to digital marketing; His number one suggestion is determining in the research stage “when customers use your mobile site, mobile apps, and the traditional desktop website.”

Major document management providers like Google Docs isn’t as mobile friendly as one would think, laments one blogger. Software like DocuWare, a document management software that converts files from various formats, only recently extended its mobile compatibility to include Blackberry 6 OS smartphones, as well as Android and Windows Phone 7.

WebPal is all about breaking free from your wired prison, as it is fully accessible on mobile devices and it connects with 30+ apps. Check out which ones here.

RIM needs apps to move forward


The news that Research in Motion (RIM) co-CEO’s Jim Balsillie and Mike Lazaridis have resigned has sent the mobile world into a flurry over what this means for Blackberry’s market share. Blackberry supporters are left wondering if the executive shift at the company can revive its lagging sales, while iPhone users and their fellow nay-sayers are touting “I told you so.” It certainly not a good sign if a company has to drop their leader and founder; So the question remains, where did the innovative Canadian tech company go wrong?

Lazaridis and Balsillie founded RIM in 1992, and they “revolutionized the communications industry with the development of the Blackberry.” This left them in them a perfect position to get a handle on the market share of the mobile industry before their competitors flooded the market. When Apple entered the market, Balsillie “boasted that the iPhone would enhance RIM’s fortunes by increasing awareness of smartphones.” This was their biggest mistake.

Apple’s focus shifted “from hardware to software” with their app department. Many users turned to iPhones, because where Blackberry was designed as a business tool, iPhone was also designed to be a cool and trendy gadget. Soon businesses began to adapt their networks to be compatible with their employee’s personal iPhones. The arrival of Androids and their apps just made RIM’s problems worse.

Apps are multi-faceted in their usage; some are great cures for boredom, and others make life and business easier. WebPal is compatible with eight different iPhone apps and nine different Android apps that help users access their files from their mobile devices. Blackberry apps are not nearly as varied.

Apps are the present and future of mobile; they create a new revenue stream for the developer, as well as drive up sales for their hardware… which is something that RIM needs desperately right now.

Mobile has gotten so big that it transcends art! Check out this video of a violinist improvising with an unannounced ringtone accompaniment to his performance.