As the smartphone and tablet markets surge, advertisers are jumping at any opportunity to benefit. A recent study of advertising in the U.K. indicates that mobile advertising jumped by 157 per cent in 2011, which is likely “driven by the adoption of larger-screen smartphones, such as Apple’s iPhone, and the many apps offering services and games.”
Free apps contain a lot of advertising, which is how they are able to be downloaded by users for free. But you may be noticing that your battery gets drained quickly when you are using these games. Microsoft and Purdue representatives have discovered why this may be happening.
The study, conducted by running apps over a 3G connection, revealed that “many apps leave connections open for up to 10 seconds after downloading information… In Angry Birds, that brief period – described by researcher as a ‘3G tail’ – accounted for over a quarter of the app’s total energy consumption.”
It’s obvious that mobile marketing is bound to create brand new revenue streams and better business processes, and WebPal understands this. It is fully mobile-accessible, and connects with many smartphone apps. Find out if WebPal connects with your favourite apps by clicking here.