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Posts Tagged ‘web content management’

Social media giants fight over web content management on the cloud


In a step towards true integration of social media and content management, Google has announced that it will be including content from its users on Google+ in their search results in an effort to compete with Facebook’s social ads. Although this means a more inclusive and diverse web content search for users, the other social media networks are not too happy – most notably Twitter. They believe these added results will bury search results from their own network.

“We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone,” says Twitter spokesperson Matt Graves. “We think that’s bad for people, publishers, news organizations and Twitter users.”

In July 2011, an agreement between Twitter and Google expired, leaving Google’s real-time search engine service in limbo. Now a similar agreement in the future seems to be far off. The problem is, without total integration, the cloud loses some of its sparkle.

The success of the web content management on the cloud depends on a multi-faceted integration of social media, cloud software and document management software. Without cooperation between Twitter, Facebook and Google, we are never going to get the comprehensive searches we all want.

As one blogger put it: “… the more content one can see, the better – and if I could see results from Twitter and Facebook in my social search results, that would give me even more information to work with. Time for the kids to stop the playground spats and figure out a way to make this happen…”

The downside to cooperation? There is none. How could there be in our global world? It’s not just a win-win; it’s a win-win-win-win for all three competitors and us users as well.


WCM: From 1999 to 2011


Remember when “What is the Internet?” was a legitimate topic on the news? You should because it wasn’t that long ago. Here’s a compilation video of news reports from the mid 90’s:

What is the internet, anyways?

Yes, the Internet has certainly become much more than a “craze sweeping the nation,” as reported by Peter Mansbridge; and inevitably as the World Wide Web became synonymous with terms like “resource sharing” and “information super-highway,” web content management was quick to follow.

Back when marketing first drove businesses to the web in 1999, web content management emerged as a new class of software. It was owned and operated by internal IT staff. Today, the dominance of the social and mobile consumer means that online document management is as important as ever in developing new and unique marketing opportunities. The rise of the cloud gives the industry even more venues to explore.

@kevinc2003 says “2011 became the year of context: marrying deep customer insights and analytics to content for delivering an optimized experience… unified systems for creating and managing multi-channel campaigns tying to personalized customer experience on the web, mobile and more.”

There’s no telling where the boundaries of content management systems are, but 2012 is certain to be an exciting year.

Document management vocab for 2012


As one of the fastest growing industries in the world, document management is constantly changing. Companies, therefore, must not fall behind on how we define and use document management systems. Enterprise Content Management (ECM) used to be considered an all-encompassing for document management software for business, until the even more expansive term Web Content Management (WCM) was introduced to the SaaS-based vocabulary. In 2012, expect even more terms to be introduced as the industry expands and diversifies.

“…new forces are coming into play, particularly technologies like social media and analytics are driving the direction of new features and functionality that is becoming more standard-place with WCM,” says one blogger. He goes on to say that document management isn’t just about content and collaboration; context, channel, consistency, community, consumer behavior and creation are all major factors for new software. All of those factors together put new focus on the biggest C of all: the customer.

Here are some of the new terms you will be seeing:

  • Customer engagement management (CEM)
  • Customer experience management (CXM)
  • Web engagement management (WEM)
  • Web experience management (WXM)

“The future of WCM does not lie in simply managing content,” says Stephen Powers, the principal analyst at Forrester Research. “The library services portion of WCM technology – check-in/checkout, workflows, permissions, etc. – has become commoditized. Instead, decision-makers view it as a vehicle to better engage customers and prospects and move them through the marketing funnel.”

Last week’s Launch was a gold mine for tips on dealing with document management on the cloud. If you want to find out what you missed out on, check out the recap of the event.