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The WebPal Wire

Get our latest updates as we bring you new insight on how cloud computing is already changing in its infancy. Security, content and business process are just a few categories within of wide range of topics covered in our blog

Posts Tagged ‘web content management’

5 Signs it’s Time to Update Your Website

25-07-2016 Rachel

webpal palomino - signs its time to update your website

When the Stanford Persuasive Technology Lab surveyed 2,440 participants on how they evaluated the credibility of websites, 46.1% said that the number one criterion for discerning a business’ credibility was their website. Your website can be your most important marketing tool, so it is imperative that it stands out from your competitors. With so many different types of technologies and innovations in web design emerging, it’s more important than ever to keep your website up to date. Below are 5 signs that is time to update your website.

Your content and designs are outdated

One of the main signs that it is time to redesign your website is whether or not the content and designs are up to date. Web design is evolving quicker than ever, so your websites look and feel may no longer be modern. An outdated website can leave visitors wondering whether your organization is still in business. As a general rule of thumb, aim to update your website every 2-4 years, with clean designs and navigation items.

It’s not mobile friendly

In 2015, mobile website usage surpassed desktop browsing. If your website is still causing visitors to shrink and expand pages on their mobile devices, it is time to update your website to ensure it is responsive. In addition, Google has now enforced a ranking system based on whether or not your website is mobile friendly, so keeping your search engine optimization (SEO) in mind is worthy in itself. See our previous blog article for more reasons why responsive design is so important.

It’s using Flash

Flash is no longer supported on iPhone and iPads, and android devices on beyond 4.0 OS. Search engines do not recognize Flash, which results in lower search rankings and ultimately less traffic to your website. As an alternative, HTML5 is easier and is estimated to be 58% faster than Flash. HTML5 allows videos, images, and text to be viewed on the same page- no third party applications are required to download.

It’s not serving its purpose

Your analytics can provide a lot of insight on whether your website is serving its purpose. If your site speed is slow, traffic is down, bounce rates are up, and it does not comply with compatibility standards (AODA, W3C, etc.), it may be time for a website redesign.

You cannot manage your content and design

Content management systems (CMS) such as WebPal offer the tools you need to add, edit, and publish content to your website. A user friendly CMS will make updating your content easily accessible, secure, and flexible, and allow you to take complete control of your website. WebPal also offers extensive nodes and plugins, which provide additional website features with no custom development required.

 

If you are ready to redesign your website, contact us today to get started 1-866-360-0360, sales@webpal.net.

 



New One-Time Play Video Feature Added to WebPal

24-03-2016 Rachel

During a recent update to the Canadian Association of Research Administrators (CARA) member portal, we introduced a new notable feature to the WebPal Cloud Server video node. The video player update now allows users to view videos, webinars, and workshops on a single view permission feature. This feature means that our clients can post a video for sale and only have their clients, members, or users watch it once per purchase. The one-time play feature is determined based on the percentage of the video that has been watched. The percentage can also be customized to the client’s preference.

 

CARA is the national voice for research administrators in Canada. With over 1000 members, the organization relies on the member’s only portal to share content to the community of Canadian research administrators from all sectors. The member’s only portal gives CARA members access to professional development opportunities including workshops and webinars, which is where the one-time video player is currently being utilized.

In 2015, CARA came to Palomino for the redesign of their website. After a successful redesign launch last year, we have continued to add new website features, such as conference registration forms, workshop and webinar signups, as well as the CARA job board, all powered by WebPal Cloud Server.

For more information on the WebPal one-time play video feature, or if you are looking to rebuild your website, contact us today at 1-866-360-0360 to get started.



Web App Security: a Deep Dive

22-03-2016 Rachel

At Palomino, we build web applications that support business processes using WebPal. These web applications are an extension of an existing business – no more, no less. They help our clients process data in real-time, offload onerous and error-prone administrative tasks onto self-serve customer portals, and gather larger amounts of data about their clients than ever before.

Moving these processes into the cloud has become a natural progression for any business. Of course, there are risks associated with this transition, and often, these risks are not very well understood. Every business owner dreads the feeling that one day, they will hear that their business data has been compromised, leaked, or hacked in any way. Few know how to adequately protect their business, and handle this risk.

To learn more, download our article aimed to demystify web application security risk, and provide a step-by-step guide on how you can manage business risk.

web application security



Announcing the Site Launch for the Canadian Plastics Industry Association

10-03-2016 Rachel

We are happy to announce the website redesign launch for the Canadian Plastics Industry Association (CPIA), powered by WebPal Cloud Server. CPIA is a member-driven, not for profit association that is dedicated to the growth and promotion of the plastics industry in Canada. The new CPIA website showcases the economic, social and environmental importance of plastics to all industry stakeholders and the public.

The new website features a sleek and easy to use look and feel, a responsive design, a members-only portal, as well as the option to view all content in both English and French. In addition, CPIA also offers an image bank for anyone from the public to register and download free graphic images. To access these images, you only need to register once, and can download as many images and log back in as you like.

As a long time client of ours, we are thrilled that CPIA continues to choose WebPal Cloud Server to manage their web content, and Palomino as their Managed Services Provider. “Thanks and congrats to your team,” said Darlene Gray, Marketing Communications Specialist, Canadian Plastics Industry Association. “As always, the Palomino team has provided excellent service, been highly responsive and have been a pleasure to work with!”

 

For a full list of the content offered to both the public and members, view the full news release from CPIA now. To learn more about Palomino’s web content management services, contact us today at 1-866-360-0360 and visit http://www.webpal.net/solutions.



Innovative Technology Announced by Palomino Inc. in Collaboration with GO GROUND for the World Meeting of Families – Philadelphia 2015

15-06-2015 Rachel

FOR IMMEDIATE RELEASE

June 15, 2015

Rachel Lapp

Palomino System Innovations Inc.

1.416.964.7333, x127 (office)

rachel.lapp@palominosys.com

Robin C. Dance

GO GROUND

312-273-1353

robinc@goground.com

 

P R E S S  R E L E A S E

 

Innovative Technology Announced by Palomino System Innovations in Collaboration with GO GROUND for the World Meeting of Families – Philadelphia 2015

 

Toronto, ON and Chicago, IL (June 15, 2015) – Today, Palomino Inc. announced another bold element of its partnership support of GO GROUND to deliver an innovative ground transportation web solution for the  World Meeting of Families – Philadelphia 2015The Official Registration Site  will handle information for all commercial charter buses and privately-owned  buses coming to Philadelphia for the historic visit by Pope Francis this September.

Using WebPal Cloud Server, Palomino has developed a cloud solution for charter bus registration, certification of operators, logistics leading up to the events, and bus parking for the thousands of buses traveling to Philadelphia for this historic event.

“The group communication and logistics innovations we are introducing are unprecedented in the industry.” says Bill Maulsby, CEO of GO GROUND. “Our web based strategy to enhance the charter bus experience would not be possible without Palomino.”

Says Markus Latzel, CEO Palomino Inc: “A secure content management system such as WebPal is essential for the business needs of a fast-paced deployment such as the WMOF portal. We are thrilled to work with the GO GROUND team on this endeavor and are proud to help with an event as important as the World Meeting of Families.” Palomino has delivered high quality software products for GO GROUND, including a real-time mobile application program interface which enables organizers to locate event locations, parking spots, routes, GPS coordinates of tracking bus drivers, among the many key components.

 

 

For more information regarding the World Meeting of Families – Philadelphia 2015, see:  www.WorldMeeting2015.org and see the bus operation registration announcement here.

 

About Palomino Inc.

Palomino Inc. (www.palominosys.com) is a software solutions provider offering web-based productivity applications, centered on latest web-client and mobile technologies. Palomino’s WebPal Cloud Server 3.2 (www.webpal.net) is a powerful, adaptable cloud content management solution to a diverse SMB and enterprise client base with applications in online document management, web portal content management, and file storage. WebPal has been adopted by over 300,000 users in different verticals such as healthcare, public sectors, financial services and associations.

 

About GO GROUND

GO GROUND is a leading group and event ground transportation management firm engaged in collegiate & professional athletics, special events and corporate travel. GO GROUND is the exclusive ground transportation partner of the NCAA Championships including March Madness, and also serves the NBA, Texas Longhorns, Kentucky University, CBS Sports and other world-class programs.

 

About World Meetings of Families

Beginning with 1994, The Year of the Family, the Pontifical Council for the Family has been responsible for organizing the World Meetings of Families in Rome (1994); Rio de Janeiro (1997); Rome (2000); Manila (2003); Valencia (2006); Mexico City (2009); Milan (2012); and now, Philadelphia (2015).  Since its inception by Saint John Paul II, the World Meeting of Families has sought to strengthen the sacred bonds of family across the globe.



Social media giants fight over web content management on the cloud

12-01-2012

In a step towards true integration of social media and content management, Google has announced that it will be including content from its users on Google+ in their search results in an effort to compete with Facebook’s social ads. Although this means a more inclusive and diverse web content search for users, the other social media networks are not too happy – most notably Twitter. They believe these added results will bury search results from their own network.

“We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone,” says Twitter spokesperson Matt Graves. “We think that’s bad for people, publishers, news organizations and Twitter users.”

In July 2011, an agreement between Twitter and Google expired, leaving Google’s real-time search engine service in limbo. Now a similar agreement in the future seems to be far off. The problem is, without total integration, the cloud loses some of its sparkle.

The success of the web content management on the cloud depends on a multi-faceted integration of social media, cloud software and document management software. Without cooperation between Twitter, Facebook and Google, we are never going to get the comprehensive searches we all want.

As one blogger put it: “… the more content one can see, the better – and if I could see results from Twitter and Facebook in my social search results, that would give me even more information to work with. Time for the kids to stop the playground spats and figure out a way to make this happen…”

The downside to cooperation? There is none. How could there be in our global world? It’s not just a win-win; it’s a win-win-win-win for all three competitors and us users as well.

 



WCM: From 1999 to 2011

22-12-2011

Remember when “What is the Internet?” was a legitimate topic on the news? You should because it wasn’t that long ago. Here’s a compilation video of news reports from the mid 90’s:

What is the internet, anyways?

Yes, the Internet has certainly become much more than a “craze sweeping the nation,” as reported by Peter Mansbridge; and inevitably as the World Wide Web became synonymous with terms like “resource sharing” and “information super-highway,” web content management was quick to follow.

Back when marketing first drove businesses to the web in 1999, web content management emerged as a new class of software. It was owned and operated by internal IT staff. Today, the dominance of the social and mobile consumer means that online document management is as important as ever in developing new and unique marketing opportunities. The rise of the cloud gives the industry even more venues to explore.

@kevinc2003 says “2011 became the year of context: marrying deep customer insights and analytics to content for delivering an optimized experience… unified systems for creating and managing multi-channel campaigns tying to personalized customer experience on the web, mobile and more.”

There’s no telling where the boundaries of content management systems are, but 2012 is certain to be an exciting year.



Document management vocab for 2012

08-12-2011

As one of the fastest growing industries in the world, document management is constantly changing. Companies, therefore, must not fall behind on how we define and use document management systems. Enterprise Content Management (ECM) used to be considered an all-encompassing for document management software for business, until the even more expansive term Web Content Management (WCM) was introduced to the SaaS-based vocabulary. In 2012, expect even more terms to be introduced as the industry expands and diversifies.

“…new forces are coming into play, particularly technologies like social media and analytics are driving the direction of new features and functionality that is becoming more standard-place with WCM,” says one blogger. He goes on to say that document management isn’t just about content and collaboration; context, channel, consistency, community, consumer behavior and creation are all major factors for new software. All of those factors together put new focus on the biggest C of all: the customer.

Here are some of the new terms you will be seeing:

  • Customer engagement management (CEM)
  • Customer experience management (CXM)
  • Web engagement management (WEM)
  • Web experience management (WXM)

“The future of WCM does not lie in simply managing content,” says Stephen Powers, the principal analyst at Forrester Research. “The library services portion of WCM technology – check-in/checkout, workflows, permissions, etc. – has become commoditized. Instead, decision-makers view it as a vehicle to better engage customers and prospects and move them through the marketing funnel.”

Last week’s WebPal.net Launch was a gold mine for tips on dealing with document management on the cloud. If you want to find out what you missed out on, check out the recap of the event.